WLHC-FM Life 103.1 is proud to announce that three of its Sales and Marketing Consultants, Mary Button, Kenny Cates, and Scott Fletcher, have earned the coveted designation of Certified Radio Marketing Consultant.

The CRMC program is offered through the Radio Advertising Bureau (RAB). RAB is acknowledged as the premier sales and marketing association of the Radio industry with more than 5,000 member stations, networks, and radio sales organizations in the U.S. and abroad. To earn the CRMC certification, Ms. Button, Mr. Cates, and Mr. Fletcher undertook a rigorous course of marketing and advertising study that culminated in a comprehensive three-hour online examination.

“The CRMC designation is one of the most recognized, respected, and prestigious accreditation programs in advertising,” says WLHC-FM President Alan Button. “The CRMC program establishes recipients as modern-day radio marketing professionals who understand the needs and priorities of 21st century advertisers.”

WLHC-FM Life 103.1 is a full-power 6,000 watt station with offices and studios in Sanford, Lee County, and a tower-transmission site in Moore County. Life 103.1 broadcasts to 11 counties in the Heart of North Carolina, including Moore, Lee, Chatham, Randolph, Montgomery, Harnett, Richmond, Scotland, Hoke, Cumberland, and Wake Counties.

Moore County Parks & Recreation Basketball

Moore County Parks & Recreation
Youth Basketball League
(Carthage 1) - 7 & 8 year olds

Weekend Additions

T.J. Allen and Jim Benedict have joined the Life 103.1 weekend team.

Benedict, a two-time regional Emmy Award winner, was with the station previously from 2004 to 2006. He has returned to host Sunday afternoons from 12 p.m. to 4 p.m.

Allen found her true love for radio at Campbell University. She has worked at stations in Raleigh, Greensboro, and Burlington. She is hosting Saturday evenings from 5 p.m. to midnight and Sunday evenings 4 p.m. to 9 p.m.

"We are excited to work with Jim in this capacity again. Both he and TJ are great voices to have on the station," said Steve Koranda, Station Manager. "Jim and T.J. will add a greater variety to the weekends."

Featured Artist

Jim Croce was born in South Philadelphia. He graduated from Upper Darby High School in Drexel Hill, Pennsylvania in 1960. In 1976, he was the first former student to be added to the Upper Darby High School Wall of Fame. After graduating from Upper Darby in 1960, Croce attended Malvern Preparatory School, in Malvern, Pennsylvania for one year. He then went on to Villanova University. While attending Villanova University, from which he graduated in 1965, Croce was a member of the Villanova Singers and Villanova Spires and was a student disc jockey at WXVU. He also met his future wife, Ingrid Jacobson, at a hootenanny at Convention Hall in Philadelphia, where he was a judge for a contest. When they married, he converted to Judaism. Their son Adrian James is a singer-songwriter in his own right, performing under the name A. J. Croce.
Croce died in a small commercial plane crash on September 20, 1973. He had just finished a concert in Louisiana and was headed to another show in Texas. Croce died one day before his third ABC album, I Got a Name was to be released. The posthumous release included three hits, "I Got A Name," "Workin' At The Car Wash Blues," and "I'll Have to Say I Love You in a Song". Three months after his death, the song "Time in a Bottle," originally released on Croce's first album the year before, became a #1 hit single (the third posthumous chart-topping song of the Rock Era following Otis Redding's "Sittin' On (The Dock of the Bay)" and "Me and Bobby McGee" by Janis Joplin).

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