WLHC-FM Life 103.1 is proud to announce that two of its Sales and Marketing Consultants, Mary Button and Kenny Cates, have earned the coveted designation of Certified Radio Marketing Consultant.

The CRMC program is offered through the Radio Advertising Bureau (RAB). RAB is acknowledged as the premier sales and marketing association of the Radio industry with more than 5,000 member stations, networks, and radio sales organizations in the U.S. and abroad. To earn the CRMC certification, Ms. Button and Mr. Cates undertook a rigorous course of marketing and advertising study that culminated in a comprehensive three-hour online examination.

“The CRMC designation is one of the most recognized, respected, and prestigious accreditation programs in advertising,” says WLHC-FM President Alan Button. “The CRMC program establishes recipients as modern-day radio marketing professionals who understand the needs and priorities of 21st century advertisers.”

WLHC-FM Life 103.1 is a full-power 6,000 watt station with offices and studios in Sanford, Lee County, and a tower-transmission site in Moore County. Life 103.1 broadcasts to 11 counties in the Heart of North Carolina, including Moore, Lee, Chatham, Randolph, Montgomery, Harnett, Richmond, Scotland, Hoke, Cumberland, and Wake Counties.

Weekend Addition

Jim Benedict has joined the Life 103.1 weekend team.

Benedict, a two-time regional Emmy Award winner, was with the station previously from 2004 to 2006. He has returned to host Sunday afternoons from 12 p.m. to 4 p.m.

"We are excited to work with Jim in this capacity again. He is a great voice to have on the station," said Steve Koranda, Station Manager. "Jim will add a greater variety to the weekends."

Featured Artist

The Temptations is one of the most successful acts to record for Motown Records, with a career spanning 5 decades. Formed in Detroit, Michigan in 1960 as The Elgins (not to be confused with another Motown group with the same name), the Temptations have always featured at least five male vocalists/dancers. Known for its recognizable choreography, distinct harmonies, and flashy onstage suits, the Temptations have been said to be as influential to soul as The Beatles are to pop and rock. The Temptations have sold tens of millions of albums, and are one of the most successful groups in music history. Over the course of their career, the Temptations have released four Billboard Hot 100 number-one singles and 14 Billboard R&B number-one singles. Their material has earned them three Grammy Awards In fact, The Temptations were the first Motown act to earn a Grammy Award. Six Temptations (Dennis Edwards, Melvin Franklin, Eddie Kendricks, David Ruffin, Otis Williams, and Paul Williams) were inducted into the Rock and Roll Hall of Fame in 1989. Three classic Temptations songs, "My Girl", "Ain't Too Proud to Beg", and "Papa Was a Rollin' Stone", are among The Rock and Roll Hall of Fame's 500 Songs that Shaped Rock and Roll.

EEO